'Brand Beckham' is about to go well and truly global as David Beckham has confirmed that his bodywear line - namely underwear and T-shirts - will be distributed and sold exclusively by the high street chain, H&M.
The L.A Galaxy midfielder and former England captain has teamed up with the Swedish-based retailer in what will mark a long-term partnership - unlike the previous single-season collaborations by design houses such as Jimmy Choo and Lanvin.
"Over the past year, I've been developing my Bodywear range with my team and I'm extremely positive about what we have designed and produced," said Beckham.
The 36-year-old added: "The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I'm excited and looking forward to showcasing the range to H&M customers from February."
Unlike his fashion designer wife, Victoria - who shows her high-end, ready-to-wear collections at New York Fashion Week, and whose exclusive designs cost upwards of £1,000 for a dress - Beckham's offerings will be available in 40 countries worldwide, across 1800 H&M stores. The initial range will be launched on February 2, 2012.
So, who wants to wear David Beckham's underwear?....lol
ME!
ReplyDelete