Pharrell Williams, the man behind at least half of all of your favorite sounds and the leader of the production team The Neptunes, has announced that he's going into the liquor business, ya'll! Guess he just has so much money he's coming up with random and useless ways to spend it- and make even more!
The Skateboard P looks to lauch his new "ultra premium cream liqeur" called Qream by the end of this month. Pharrell had a hand in designing the taste (that had to have been a lot of fun), as well as the design of the bottle and the marketing and advertising campaign. He'll be the cultural ambassador for Qream, and as he explains, it's all for the ladies. ....yeah! yeah!! yeah!!!
"Qream was created for contemporary women who work hard and want to relax with friends at the end of the day," he tells AllHipHop. "I want them to reward themselves 'deliciously'... Women make up half the population and Qream is about celebrating that power. To work with Diageo in bringing something original like Qream and the notion of delicious living to market has been a thrill."