A pyramid of Climax drinks
Popular rendezvous across the country were the beehive of activities on Saturday as Climax herbal energy drink stormed Casablanca Bar, Antoinette’s Garden, Lesukaa and Zero Zone Nite Club all in Port-Harcourt and Afro Lounge, in Enugu amongst several other outlets for a night of maximum fun.
Consumers across Nigeria however, described Climax herbal energy drink from the stables of Nigerian Breweries Plc as a unique non-alcoholic power drink with product characteristics that stimulate the mind and increase stamina.
This was contained in the consumers’ verdict sequel to a three-day sampling exercise conducted by Nigerian Breweries Plc with a view to inducing purchase trials, as well as encourage Consumer switch from other energy drinks in the market.
The Chief Executive of the popular Casablanca Rendezvous in, Port-Harcourt, Emeka Ugho, disclosed that Climax is his preferred energy drink given its unique formulations that aid stimulation of the mind and increase his stamina.
According to Emeka, ‘’I’ve suddenly dropped other energy drinks in the market for Climax due to its unique herbal formulations with almost nil side effects each time I take it for full concentration and stamina’’,
He added; ‘’I understand that Climax is formulated with Ginseng which stimulates your mind and increases your stamina and some other herbal contents that differentiate it from other similar products in the market’’
Speaking in the same vein, Mr Macnelson, manager of Zero Zone nite club in the Garden city said the herbal power drink is unique in many ways, saying, ‘’it’s the only energy drink you take and still enjoy a sound sleep’’. Mcnelson, who disclosed that he’s a Climax consumer, commended Nigerian Breweries Plc for introducing the product into the Nigerian market.
He said ‘’the advent of Climax in the saturated energy drink market in Nigeria would promote competition with the consumer emerging the biggest beneficiary’’. He however attested to the superior quality of Climax in the market. He also commended Nigerian Breweries for the sampling exercise, noting that it would go a long way in ensuring that more and more Nigerians enjoy the product.
In a related development, Mr Eva Mmakogu of the Enugu Sport Club commended the producers of Climax herbal energy drink, saying ‘’it is wonderful in taste, and gratifying in efficacy’’. He said the brand would go places given its unique formulations and herbal properties contained.Free branded gift items were given out to fun seekers that thronged the major Rendezvous visited by the beautiful Climax marketing executives that took them through the unique features of the product. The sampled fun seekers were served with free chilled climax drink.
Senior Brand Manager, Fayrouz and Climax, Nigerian Breweries Plc, Mrs Nnenna Hemeson, explained that the exercise was aimed at creating awareness. In between creating visibility for the brand, she added that new drinkers were also encouraged to switch over to the brand from other energy drinks due to its herbal content. ‘’Basically, the whole exercise is all about creating awareness and brand understanding’’, she said, stressing that the brand continues to enjoy wide acceptability from consumers, ‘’because it’s the only energy drink with herbal content’’. She noted that the sampling exercise which started in August across the country took place simultaneously in Lagos, Abuja, Enugu, Port-Harcourt, Warri and Benin.
She said CLIMAX is a unique herbal energy drink specially formulated with Vitamin B12, contains Ginseng and which stimulates mental activity, increases stamina and replenishes lost energy. According to Hemeson, Climax has double benefits: Energy and herbal power, stressing that Climax is a non-alcoholic energy drink that contains a variety of herbal extracts.